Scored issue list, ranked by impact
Every conversion problem we can find, scored section by section. What is costing you the most signups goes first. No vague "make it pop" advice: each issue gets a concrete, testable fix.
Deep teardown + full above-the-fold rewrite - $199, delivered in 48 hours
Your landing page is leaking signups. We will show you exactly where.
Send us your URL and your one goal. A panel of four specialists scores your copy, UX, calls to action, and trust signals, ranks every problem by impact, and rewrites your entire above-the-fold section. No calls, no quotes, no week-long freelancer wait.
Auditors on Upwork charge $99 to $350 and take the better part of a week. We productized the whole thing: one email, one flat price, one report in your inbox.
Just want the quick version? The $49 tripwire teardown is below.
What's included in the deep teardown
This is the $199 core offer: the full teardown, not the trimmed version.
Full above-the-fold rewrite
Not just the headline. Every word above the scroll, rewritten: headline, subheadline, CTA, supporting proof. Paste-ready copy tuned to your stated goal.
Section-by-section copy edits
Line-level suggestions for the rest of the page: where a claim needs proof, where a paragraph should be a bullet, where the voice slips.
Copy, UX, CTA, and trust audit
Four lenses, one report: does your copy say what you do in 5 seconds, is the next step obvious, do first-time visitors believe you, and is anything creating friction or confusion?
Competitor contrast
One thing your closest competitor's page does better than yours, and one thing you already do better. Context beats theory.
Annotated, dev-ready recommendations
The report reads like instructions your designer or developer can implement directly, not a strategy deck they have to interpret.
How it works
1. Email us your URL and one goal
Fill the order form below and your email app opens with the order pre-written. Hit send. We reply with payment details and confirm your delivery window. Nothing is charged until your order is confirmed.
2. The panel tears it down
Four specialists score their own sections: copy, UX, conversion, trust. The assembler lead resolves contradictions, cuts fluff, and compiles your final report.
3. Report in your inbox
$49 teardowns land within 24 hours of confirmation. $199 deep teardowns land within 48 hours. Miss the window and it is free. Forward the report to your team or implement it yourself.
The panel
One generalist pass misses things. Every teardown is produced by a panel of specialist AI reviewers, each briefed as a professional in their discipline, coordinated by an assembler lead who owns the final report and the delivery deadline.
Copy Chief
Headline, subhead, body copy, voice and tone, clarity, specificity. Scores the copy section by section and writes the hero rewrite from scratch.
UX and Design Critic
Layout, hierarchy, visual flow, mobile readability, friction points, cognitive load. Produces a prioritized fix list.
Conversion Strategist
CTA placement and copy, offer framing, funnel logic, objection handling. Flags anything deceptive or dark-pattern, every time.
Trust and Positioning Analyst
Social proof, testimonials, guarantees, competitive positioning. Reports what a skeptical first-time visitor believes versus doubts.
Assembler (lead)
Takes the four specialist reports, resolves contradictions, cuts the fluff, and compiles your final teardown: scored sections, fixes ranked by impact, and the rewritten above-the-fold. Owns the quality bar and the deadline.
Reviewed before delivery
No report leaves our inbox without a final human read-through. If it is not specific enough to act on, it does not ship.
Sample teardown
A fictional example, written in our exact paid-report format, so you can judge the work before you pay for it.
Sample: Flowboard Fictional SaaS - project boards for freelance designers
6/10Copy clarity
5/10Call to action
4/10Trust signals
6/10Low friction
What's working (our view)
- The pricing is simple and shown early, which is more honest than most SaaS pages manage.
- The signup path is short: email, password, done. No credit card up front, no multi-step onboarding gate.
Top issues, ranked
- The headline says nothing. "Work, organized" is three words and zero information. A first-time visitor cannot tell this is project software, let alone who it is for. In our view, a headline that names the buyer and the outcome would beat this in any test.
- The CTA contradicts the pricing page. "Get started" sits next to a pricing link that leads to a page with no prices. That contradiction costs trust at the exact moment a visitor is deciding whether to believe you.
- No proof above the fold. No customer count, no testimonial, no product screenshot. A skeptic's first question, "does anyone actually use this?", goes unanswered for three full scrolls.
Rewritten hero (our take)
Project boards that freelance designers actually finish.
Flowboard turns client chaos into one clean board: briefs, revisions, and approvals in one place, with reminders that chase your clients so you do not have to.
[ Try it free for 14 days ]
Free sample teardowns of public sites are opinion and commentary offered for criticism and review purposes. They describe our impressions of public pages, not statements of fact about the companies behind them.
Pricing
Three tiers. The $199 deep teardown is the one we built this shop around.
The quick check
$49 flat, per teardown
- The panel's standard teardown: scored report, ranked by impact
- Rewritten hero section: headline, subheadline, CTA
- Copy, UX, CTA, and trust audit
- Delivered by email within 24 hours of confirmation, or it is free
- Private by default: your teardown is never published
The core offer - our full report
$199 flat, per page
- Everything in the $49 teardown
- Full above-the-fold rewrite, not just the hero: every word above the scroll, rewritten
- Section-by-section copy edits for the whole page
- Annotated, dev-ready recommendations
- Competitor contrast: one thing they do better, one thing you do
- Delivered by email within 48 hours of confirmation
- Private by default
For teams shipping pages constantly
$499/mo retainer, cancel anytime
- One full deep teardown plus rewrite every month, any page you choose
- Prioritized conversion backlog, kept current across your pages
- Async by email: no calls, no meetings, just the report in your inbox
- Pause or cancel anytime
Need 3 or more pages torn down at once? Mention it in the order form and we will bundle them.
FAQ
Who is this for?
Indie founders, small SaaS teams, and anyone with a landing page and a conversion goal. If your page exists to get signups, sales, or demos, this is for you. If you need a full rebrand, hire an agency. We are a scalpel, not a hospital.
How does ordering work?
Email to order. Fill the form below, your email app opens with the order pre-written, and you hit send. We reply with payment details and confirm your delivery window. No payment is taken until your order is confirmed.
How can it be this fast?
We productized the process: a fixed rubric, a fixed report format, no discovery calls, no quotes, no revisions by committee. You submit, the panel runs, you get the report. The clock starts when your order is confirmed.
Is my teardown kept private?
Yes. Paid teardowns are delivered privately by email and never published. The free samples on this page are our own critiques of public pages, published as commentary. Yours stays yours.
Do you guarantee more signups?
No, and you should distrust anyone who does. We guarantee specific, testable improvements ranked by expected impact, delivered on time. What happens after you implement them depends on your traffic, product, and pricing, which we do not control.
What if I do not like it?
If we miss the delivery window, it is free. If the report does not contain at least 5 specific, actionable findings, reply within 7 days and we will refund you. No forms, no interrogation.
What do you need from me?
Your URL and your one goal for the page. Anything about your audience, traffic sources, or what you have already tried helps, but it is optional.
Is this legal or financial advice?
No. Teardown Shop is marketing feedback on your landing page, nothing more. We critique copy and design. We do not give legal, financial, or tax advice.
Who runs Teardown Shop?
Teardown Shop is a productized service run by northloopworks. No account needed, no tracking, no personal data stored. Your URL, your goal, and your email are the whole transaction.
Order a teardown
Email to order. Fill this in, hit send, and we will reply with payment details and your delivery window. No payment is taken until your order is confirmed. The form builds a ready-to-send order email. Nothing is stored anywhere.